Website Design & Development

A comprehensive framework for building a unified digital presence for your brand family, with a focus on storytelling, user experience, and e-commerce optimization that converts visitors into loyal customers.

Valid until

25 April, 2025

Prepared for

HOUSE OF HAPPY LEAF

Timeline

MAY - JULY 2025

Crafted for House of Happy Leaf

Our strategic approach focuses on creating a cohesive digital presence that unifies your brand family (Happy Leaf, Aaha, Thalaiva), building trust with eco-conscious consumers, and optimizing the path to purchase for your premium product lineup.

01 UX Strategy & UI Design

Story Flow for Web

• Audience & digital buying journey mapping
• Brand voice & tone implementation
• Headline & copy structure for USPs
• Information architecture & CTA framework

Visual Identity (Web-Optimized)

• Color palette, typography, iconography system
• Digital art direction for photography
• UI component styling guidelines
• Digital brand guideline document

Website UX Strategy

• E-commerce UX best practices
• Mobile-first experience design
• Product page & checkout optimization
• Blog page design & strategy

Trust & Transparency Systems

• Trust-building section layouts
• FAQ structure for product education
• Reviews & testimonial display patterns
• Certifications & UGC display structure

02 Website Development

E-commerce Platform Setup

• Custom Shopify theme implementation
• Multi-brand architecture integration
• Mobile-first responsive framework
• Cross-browser compatibility testing

Product Management System

• Basic product catalog setup (10-15 SKUs)
• Product information architecture
• Ingredient transparency display system
• Variant and option configuration

Payment & Checkout System

• Multi-payment gateway integration
• Optimized checkout flow configuration
• Cart abandonment recovery setup
• Order confirmation email templates

Content & Blog Integration

• Blog structure & templating
• Content management system training
• Category & tag architecture
• Product-to-content cross-linking system

Analytics & Tracking

• Google Analytics 4 implementation
• Event tracking for key conversion actions
• Heatmap & session recording setup
• Basic dashboard configuration

SEO Optimization

• Keyword research & mapping
• On-page SEO implementation
• Schema markup for products & reviews
• Page speed optimization

Customer Account Portal

• User account setup & customization
• Order history & tracking interface
• Wishlist & saved items functionality
• Address book & payment method storage

E-commerce Automation

• Basic order notification workflows
• Inventory alert automation
• Customer segmentation setup
• Post-purchase follow-up sequence

03 Timeline & Deliverables

PHASE 1 UX Design & UI Development
4-6 weeks

• Digital user journey maps
• Visual style guide (colors, typography, components)
• Lo-fi wireframes for key pages (mobile + desktop)
• Information architecture sitemap
• Product page content frameworks
• High-fidelity mockups of all key pages

PHASE 2 Website Development
3-6 weeks

• Responsive Shopify store implementation
•Basic product catalog (10-15 SKUs)
• Customer account functionality
• Blog integration
• Analytics & SEO implementation
• Basic automation for order flows

04 Collaboration Options

Project-Based

ONE-TIME

Total investment

₹6,005,000

• UX Strategy & UI Design (₹2,95,000)
• Website Development (₹3,10,000)
• 10-12 week timeline (May-July 2025)
• 2 rounds of revisions per deliverable
• Bi-weekly progress meetings
• 30-day post-delivery support

+ 18% GST

Adaptive Retainer

MONTHLY

Monthly fee

₹1,95,000

• Complete end-to-end development process
• 3-month minimum commitment
• Unlimited revisions within scope
• Weekly progress meetings
• Ongoing optimization & support
• Flexibility to adjust priorities
• Dedicated team of specialists